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DataBI / ReportingBusinessOperationsMarketingProductRevOpsMachine Learning
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SQLExcelPower BIPythonDAXPower QueryTableauMachine Learning
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FintechSmart CityTax / FinanceHealthcareSaaSMarketingOperations
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IndependentMarketing

Marketing Attribution and Customer Segmentation

Problem: Which channels and customer segments create valuable, retained customers rather than inexpensive but low-quality conversions?

Outcome: An analysis framework that distinguishes channel quality and retained customer value from low-quality inexpensive conversions using synthetic campaign data.

Tools: SQL · Python · Excel · Power BI

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