Lochanreddy MallakuntaAnalytics portfolio

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Placeholder for tax filing analytics evidence
FeaturedTax / Finance

H&R Block Tax Analytics & Automation

Problem: Where do filing workflows bottleneck, which error patterns need attention, and how can ETL and reporting automation improve processing efficiency and leadership visibility?

Outcome: Analyzed filing patterns and bottlenecks, restructured ETL pipelines for about 40% faster processing, and delivered Power BI dashboards with automated validation.

Tools: Excel · Power BI · SQL · Power Query · Python · DAX

Placeholder for marketing attribution evidence
IndependentMarketing

Marketing Attribution and Customer Segmentation

Problem: Which channels and customer segments create valuable, retained customers rather than inexpensive but low-quality conversions?

Outcome: An analysis framework that distinguishes channel quality and retained customer value from low-quality inexpensive conversions using synthetic campaign data.

Tools: SQL · Python · Excel · Power BI