Filter by role, tool, domain, or project type. Cards stay usable without JavaScript. Detailed evidence lives on each case-study page.
Combine filters. State stays in the URL.
Showing 2 projects.
Problem: Where do users and merchants encounter friction across signup, identity verification, bank linking, payment initiation, and successful completion—and which issues should be prioritized?
Outcome: A measurement framework for identifying friction across onboarding, verification, bank linking, and payment completion.
Tools: SQL · Excel · Power BI · Python
Problem: Which channels and customer segments create valuable, retained customers rather than inexpensive but low-quality conversions?
Outcome: An analysis framework that distinguishes channel quality and retained customer value from low-quality inexpensive conversions using synthetic campaign data.
Tools: SQL · Python · Excel · Power BI