Lochanreddy MallakuntaAnalytics portfolio

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Showing 5 projects.

Placeholder for DigiPae funnel analytics evidence
FeaturedFintech

DigiPae Payment and Product Analytics

Problem: Where do users and merchants encounter friction across signup, identity verification, bank linking, payment initiation, and successful completion—and which issues should be prioritized?

Outcome: A measurement framework for identifying friction across onboarding, verification, bank linking, and payment completion.

Tools: SQL · Excel · Power BI · Python

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FeaturedTax / Finance

H&R Block Tax Analytics & Automation

Problem: Where do filing workflows bottleneck, which error patterns need attention, and how can ETL and reporting automation improve processing efficiency and leadership visibility?

Outcome: Analyzed filing patterns and bottlenecks, restructured ETL pipelines for about 40% faster processing, and delivered Power BI dashboards with automated validation.

Tools: Excel · Power BI · SQL · Power Query · Python · DAX

Placeholder for SaaS RevOps funnel evidence
IndependentSaaS

SaaS Revenue Operations Analytics

Problem: Where are qualified prospects being lost, which channels create valuable opportunities, and is the current pipeline sufficient to meet revenue goals?

Outcome: A decision-support dashboard framing that identifies funnel bottlenecks, pipeline risk, and opportunities to improve sales prioritization using synthetic CRM data.

Tools: SQL · Power BI · Excel · DAX · Power Query

Placeholder for marketing attribution evidence
IndependentMarketing

Marketing Attribution and Customer Segmentation

Problem: Which channels and customer segments create valuable, retained customers rather than inexpensive but low-quality conversions?

Outcome: An analysis framework that distinguishes channel quality and retained customer value from low-quality inexpensive conversions using synthetic campaign data.

Tools: SQL · Python · Excel · Power BI

Placeholder for operations inventory evidence
IndependentOperations

Operations and Inventory Performance Analytics

Problem: How can the organization reduce delayed orders, stockouts, and excess inventory while maintaining service levels?

Outcome: A monitoring and decision framework for balancing inventory availability, fulfillment performance, and working capital using synthetic operations data.

Tools: SQL · Excel · Power BI · Power Query · Python